Whole Foods and GMO Labeling

A couple weeks ago, we reported on Whole Foods' new program that ensures any "organic" personal care products sold in their stores live up to the claims made by manufacturers. The positive sentiment following this news did not last long however, as Whole Foods has come under scrutiny from the organic community and its customers following what many are viewing as a much delayed and insincere endorsement of Prop 37. 

Whole Foods and GMO Labeling: The Whole Truth
Ronnie Cummings, Director Organic Consumers Association

After months of pressure from the organic community, including thousands of its customers, the leadership of Whole Foods Market on September 11 endorsed Proposition 37, the California Ballot Initiative to require mandatory labels on genetically engineered foods. But the endorsement came with “reservations” and inaccuracies. It also included the false claim that company policy precludes Whole Foods and its executives from providing much-needed financial support to Prop 37, a campaign that consumers – the very people who have made WFM and its executives wildly profitable – overwhelmingly support.

Is it possible that Whole Foods wants to ride the GMO labeling popularity wave while it quietly works behind the scenes to prevent Prop 37, or any other GMO labeling law, from passing? Could it be that a GMO labeling law – especially one like Prop 37 that prohibits the use of the word “natural” on any food containing GMOs – would cut too deeply into the company’s $9.8 billion in sales and almost $246 million in profits?

Right up until the company announced its lukewarm endorsement, Vice President of Global Communications and Quality Standards Margaret Wittenberg and other WFM top brass repeatedly stated that they would not endorse Prop 37. CEO John Mackey has reportedly claimed that “the jury is still out” on whether genetically engineered crops and foods are unhealthy for people or the environment. (Mackey also has stated that “no scientific consensus exists” to support global warming or climate change).

And while the company website states that WFM is “committed to foods that are fresh, wholesome and safe to eat”, nowhere on its list of unacceptable ingredients is there any mention of GMOs.

So why come out with a public endorsement of Prop 37? With national polls showing 90% support for GMO labeling, and voter support for Prop 37 running 67% for and 24% against, it was just common-sense marketing strategy to get behind the initiative. But was it really an endorsement?

When it first came out, WFM’s official endorsement contained misleading information that read straight from the opposition’s playbook. It also contained one glaring error.  Initially, the company listed among its “reservations” about Prop 37 this incorrect statement: The use of 0.5% of the total weight as the upper limit for processed foods that contain one or more genetically engineered ingredients to be exempted from labeling is inconsistent with the long-established international labeling standard of 0.9%.

Not true. The OCA contacted the authors of the official press release and offered this correction, taken straight from the ballot initiative itself: The 0.5% exemption is for one ingredient and a food can have up to ten such ingredients, meaning a 5.0% exemption (until 2019).

It took them several days, but WFM public relations team did finally issue a correction. But the correction did little to strengthen the company’s endorsement, which continues to perpetuate the exact same myths that the NO on 37 campaign is now airing in its $35-million TV advertising blitz. The endorsement echoes biotech industry claims that Prop 37 is “too complicated.” That GMO food labeling is best left up to the pro-biotech federal government and the FDA (don’t hold your breath for this), rather than the states. That if passed, Prop 37 will result in greedy trial lawyers suing innocent grocery stores, farmers, and food processors for not labeling or mislabeling GMO foods.

None of this is true – as has been repeatedly outlined by the YES on Prop 37 campaign.

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